Buying a Starter Home

2 Tips For Hosting A Successful Open House In Winter

24 January 2018

Capucine Leroux

Selling a home can be stressful, even under ideal conditions. You must get as many eyes on your property as possible if you want to complete a quick sale, but generating traffic can be a real challenge during the winter months. Hosting a successful open house during winter doesn't have to be a fantasy.

By changing up your approach to the open house process, you will be able to reach buyers looking for the exact amenities your home has to offer.

Tip #1: Make your house as homey as possible.

In order to attract potential buyers to your home during the winter months, you need to make your property stand out from its drab surroundings. Curb appeal typically plays a big role in drawing traffic for an open house.

When your landscape is covered with snow, potential buyers can't really see your meticulously manicured gardens or newly poured walkways. Making a concerted effort to help your house appear as homey as possible is critical to winter open house success. Add some festive decorations to your home's exterior so that your property is welcoming to passersby.

Adorn your home's interior with furnishings and accessories that generate feelings of warmth and comfort (think cozy throws and glowing candles). By making your home as warm and inviting as you possibly can, you will help potential buyers see your property as a port in the storm that is the harsh winter. This will help you attract buyers who will be excited to make an offer on your property.

Tip #2: Offer potential buyers access to a virtual open house.

With experts estimating that 92% of active home buyers rely on the Internet to view market listings at some point during their real estate search, hosting a virtual open house can be the perfect way to attract buyers to your property during the winter months.

You can work with your real estate agent to generate a video tour that will showcase your home's best features. Make sure that someone is available to answer any questions buyers might have about your home during your scheduled virtual open house.

Having your open house online will allow buyers to view your property without braving the harsh winter weather. This convenience could be exactly what you need to get people interested in your property, and hopefully start a bidding war that will lead to a quick and profitable sale.

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